Scale My Brand
Record Month:

$510,000 in 31 Days No Discounts, 19.68× Meta ROAS

Category:

DTC eCommerce · Tactical gear (apparel, accessories)

Scope:

Meta Ads + Email (owned) · 2-year partnership

Timeframe:

august 1–31, 2025

Confidentiality:

сlient anonymized (NDA)

EXECUTIVE SUMMARY

Meta ROAS 19.68× (7-day click). Ad spend: $10,325.

Zero discounts. No promo codes, no price drops.

$510,000 revenue in 31 days — the brand’s all-time record month

Creative ops: High market frequency (13.36) sustained by large creative rotation (static + video).

Creative engine: 15–25 new assets/week; unique copy per video; rapid promotion of winners.

THE CONTEXT

We’ve partnered with this brand for two years. The August milestone didn’t happen overnight; it’s the compounding result of consistent testing and a structural shift in paid media made ~3 months before the record.

Market is compact and saturated → frequency rises quickly. We needed scale without creative burnout.

Brand sells at full price only. AOV $96.97. No discount lever.

Constraints

Small audience pool → high frequency risk.
No offer to accelerate conversion.

STRATEGY

(what we changed)

Meta Ads

Broad for Cold.

We stopped over-segmentation. Cold campaigns ran Broad (no interest pinning), excluding past site visitors and social engagers. The algorithm found intent.

Catalog for Warm.

Warm stage = Dynamic Product Ads only. Personalized product feeds did the BOF heavy lifting.

Two-Stage Funnel.

We collapsed TOF/MOF/BOF into Cold (Broad) → Warm (Catalog). Simple, scalable, less leakage.

High Frequency, Low Fatigue.

Frequency averaged 13.36 — sustained by wide creative rotation (many variants live at once), so people didn’t see the same ad 13×.

Content-First Creatives.

Static + video showing product use, authority, and proof. Strong brand framing: official distributor of top-tier brands.

RESULTS

Core KPIs (August 1–31, 2025)

Revenue:

$510,000

Meta Ad Spend:

$10,325

Meta ROAS:

19.68×

CTR (Meta, total):

2.49%

AOV:

$76.97

Discounts:

0%

(not used)

Channel
Breakdown

WHAT IT WORKED

01

Algorithmic breadth > manual slicing.

In a compact market, over-targeting throttles delivery. Broad freed scale.

02

Catalog for intent.

Dynamic ads matched people to products they touched — efficient BOF without manual curation.

03

Creative volume is king.

High frequency is survivable when variety is high and message is value-centric.

04

Value framing beats price framing.

Authority (“official distributor”) sustains full-price conversion.

Ready to Scale?

Ready
to Scale?

book a call here to get started.

We only partner with 3-4 new clients per month, so only book if you:

Spend at least $5,000/month on ads.

Are committed to investing in your brand’s growth.

Are ready to leverage proven strategies for scalable growth.

Don’t meet the requirements?

Download our eCommerce Growth Checklist and learn the exact strategies that 7-9 figure brands use to scale successfully.