Scale My Brand

From $0 to $1,004,119 in 6 Months

Full‑Funnel Execution that Delivered a 7.34 ROAS.

EXECUTIVE SUMMARY

Revenue: $1,004,119  in 6 months (from zero).

Blended ROAS: 7.34 on total spend of  $136,800.

‍Meta contribution: 61% of revenue at 4.83 ROAS.

Email + SMS drove 37% of revenue with about $1k in platforms/credits (≈370× overall ROI).

Creative engine: 30–40 new assets/week; unique copy per video; rapid promotion of winners.

The winning combo: broad ASC, relentless creative testing, and strong Email/SMS flows.

ABOUT THE PROJECT

Built from scratch (Meta + Email/SMS) for a US mobility brand  (wheelchairs & scooters; ~$3,000 AOV).

Period: Apr 2024 → Sep 2024
Markets: USA
Channels: Meta Ads, Email, SMS
Anonymization: Brand and PII blurred; screenshots available upon request.

OUR STRATEGY

Detailed promotion plan in Miro based on market specifics:

Meta Ads

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ASC (broad); creative variety as the main lever.

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Weekly 30+ assets: static, carousel, GIF, 15–30s video; flexible formats; Post ID reuse.

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Unique copy per video (hook‑matched).

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Angles: Us vs Them, key benefits (range, portability, comfort), host demos, objection handling, caregiver POV, financing.

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Warm: manual retargeting (viewers / engagers / PDP –14 / 30 / 60 / 90) + selective DPA for cart.

Email Marketing

Klaviyo + SMS (tools ≈ $1k total)

Flows: Welcome, Browse, Cart, Checkout, Post‑purchase care/FAQ, Review/UGC ask.

Campaigns: 2–3/wk; segments by interest/funnel depth; SMS for deadlines/financing.

Light CRO (M2–M3): trust/financing on product pages, simplified specs, sticky Add to Cart, clearer shipping/returns.

RESULTS

Total Revenue:

Total Revenue:

$1,004,119

Total Spend:

$136,800

Blended ROAS:

7.34 Approx

Approx. orders:

~335 (AOV ≈ $3,000)

Channel
Breakdown

Meta Efficiency

CPC: $0.63

CPM: $31.63

CTR: 4.98%

CVR (click→purchase): ~0.10%

AOV: ~$3,000

CPA (attributed): ~$621

ROAS: 4.83×

Email/SMS Notes

01

Top flows: Abandoned Checkout, Browse Abandonment, Welcome.

02

Flows ≈ 68% of email revenue; campaigns ≈ 32%.

03

SMS used sparingly for deadline/financing prompts; highest CTR on 2‑step reminders paired with email.

EXECUTION TIMELINE

Month 1:

Full setup (Pixel+CAPI, GA4/GTM, Klaviyo+SMS). Launch first creatives and core flows.

Month 2:

Aggressive winner‑hunt; light CRO; expand flows.

Month 3:

Breakthrough creatives identified; hired dedicated on‑camera host.

Month 4:

Scale winners across ASC; increase campaigns; stronger email cadence.

Month 5-6:

Continued scaling with weekly creative sprints; warm program optimization; SMS for deadlines/financing.

Ready to Scale?

Ready
to Scale?

book a call here to get started.

We only partner with 3-4 new clients per month, so only book if you:

Spend at least $5,000/month on ads.

Are committed to investing in your brand’s growth.

Are ready to leverage proven strategies for scalable growth.

Don’t meet the requirements?

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