Scale My Brand

From $101K to $652K:

Full-Funnel Execution That Delivered a 4.27 ROAS

*Scaling a slow-fashion bridal brand with emotion-first performance marketing.*

ABOUT THE BRAND

A luxury bridal robe brand crafting hand-made, made-to-order pieces designed for the iconic "before the dress" moment.

Markets: USA, Canada, UAE, Qatar, Saudi Arabia
Product Focus: Couture Bridal Robes
Featured in: Vogue, Elle, Brides Magazine

“Unique as you are.” — their positioning became the emotional backbone of the strategy.

THE CHALLENGE

Before partnering with us, the brand faced several issues:

No clear Meta Ads structure
Zero Email or SMS marketing systems
No unified communication strategy
Underutilized warm audiences

🎯

Objective: Scale steadily while preserving the emotional and luxury essence of the brand.

OUR STRATEGY

Meta Ads

Creative diversification at scale
We constantly launched new formats: emotionally charged UGC, editorial-style studio shots, minimalistic statics, engaging carousels, and fast-cut motion videos — tailored to each funnel stage.

Warm audience storytelling (MOF + BOF)
We didn’t just retarget — we nurtured. Custom messaging for profile viewers, add-to-carts, and previous customers focused on key emotional drivers: identity, self-expression, and one-in-a-lifetime moments.

Framework for testing & scaling
We introduced a clear hypothesis-driven testing structure — isolating winning creatives, angles, hooks, and funnel stages before allocating scaling budget. No guessing, only data-backed scale.

Strategic variation in ad mechanics
Campaigns were continuously optimised across bidding strategies (lowest cost, cost cap), budget types (ABO vs. CBO), and audience logic (stacked interests, lookalikes, broad). Results were benchmarked weekly.

Email Marketing
Created a storytelling-driven Welcome Flow (brand story, real brides, couture process)
Sent 2 campaigns weekly (new arrivals, real wedding stories, design features)
Built a Win-Back flow for “lost brides”
Implemented Abandoned Cart, Checkout, and Browse flows
Regularly tested and optimised pop-up forms
SMS Marketing

RESULTS

Revenue Growth

2022: $101,864
2024: $652,201
Mid-2025 (July): $482,957+

Meta Ads

Spend grew from

$12.9K→$130K

ROAS increased from

1.83→4.27

Purchase Conversion Value (Meta) from

$23K→$442K

Email + SMS

SMS ROI

9.7x

Email Revenue:

$146,000+

Email YoY growth:

+141%

SMS YoY growth:

+459%

Email open rate > 45%

CTR up to 5.3%

SMS Revenue:

$15,800+

Honestly, we weren’t looking for another agency. We were exhausted — four failed partnerships in. Nothing worked. But something about 4Scale felt different. No fluff.  Just clear action steps. They didn’t oversell — they overdelivered. Email marketing, SMS flows, campaign restructuring, site insights — everything was tight, measured, and fast.* And now, we're scaling with confidence.* Sometimes the right team finds you when you’re ready to stop looking.*

Founder.

scale your brand now

KEY INSIGHTS

01

Emotion-driven performance = long-term profitability

02

Brides are highly responsive to full-funnel journeys when the tone is personal

03

SMS + Email can generate significant revenue even in premium niches

04

Scaling didn’t sacrifice soul — it amplified it

Ready to Scale?

Ready
to Scale?

book a call here to get started.

We only partner with 3-4 new clients per month, so only book if you:

Spend at least $5,000/month on ads.

Are committed to investing in your brand’s growth.

Are ready to leverage proven strategies for scalable growth.

Don’t meet the requirements?

Download our eCommerce Growth Checklist and learn the exact strategies that 7-9 figure brands use to scale successfully.